The business intelligence layer of India's creator economy.
Original reporting and data for the creators, founders, and brands who want to understand the business behind the content.
‘For a year, I didn’t earn a single rupee from Instagram’: the Bihar creator with 1.4M followers
Shahnawaj Khan is 21, lives in Siwan, Bihar, and has built 1.4M Instagram followers on outfits he designs and stitches himself, most of them worn by his 11-year-old sister Zoya.…
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YouTube explains how its recommendation algorithm actually works
YouTube’s director and Creator Insider addresses creators’ biggest concerns around subscribers, first-hour performance, click-through rates…
YouTube Adds New Disclosure and Affiliate Controls for Creators
YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…
Bihar influencers can now earn up to INR 1 lakh promoting Govt schemes
Bihar influencers can earn ₹10,000 for every 1 lakh views on eligible videos about government…
Qoruz adds AI insights to help brands evaluate creators faster
Qoruz has introduced AI Insights, a new feature designed to turn creator data into structured…
YouTube is making views easier to count but monetisation will still depend on engagement
From August 24, YouTube will count views as soon as playback begins, while engaged viewing…
Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows
Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…
The Business of Creators, Decoded Daily.
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YouTube Partner Programme rules get stricter as YouTube reshapes creator monetisation
YouTube Partner Program Rules will become tougher starting 2027, with increased entry requirements for new creators, as well as additional earning possibilities for them.
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WhatsApp tests the age verification feature to meet India’s changing privacy rules
WhatsApp age verification is being tested in India as the platform prepares for stronger privacy and child-data safeguards under the DPDP framework.
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Adobe and ChatGPT creative tools transform the process of creating content for Instagram Reels and YouTube Shorts
The Adobe ChatGPT creative tools incorporate over 70 creative features for ChatGPT that help creators…
Pinterest Q2 AI growth highlights AI’s growing role in creator success
The Pinterest Q2 update reveals how the use of AI technology is revolutionizing content discovery,…
Snapchat on Brand Humor reveals what brands now expect from creators
Snapchat focuses on the increasing importance of creator-driven content and the reasons for this phenomenon.
Have creators quietly become India’s fastest emergency fundraising network?
In under a week, three Indian creators pulled in more than Rs 1 crore for…
‘We don’t do it for the money’: Two besties behind Mumbai’s most-loved page
Probby and Ashi: Mumbai's creator duo on running their Instagram page around full-time jobs and…
Yash Raj Films AI filmmaking workshop prepares creators for AI-driven storytelling
Yash Raj Films and Google to host AI filmmaking workshop aimed at giving creators the…